A lot of people have asked me how I go about getting my clients to pose naturally. The answer is really simple. Be confident, fun, interactive, and playful. Avoid awkward poses, and run with anything and everything that happens. There isn't all that much more to it. If it's a new type of photo shoot and you're nervous about how to pose your clients, do a bit of research and do your best to replicate photos that you like. Get your clients in a simple pose, and then start to joke and coach and play. This will help make your photos look so much better, rather than stiff, rigid and awful.